Google's grammar policy

Google, the popular Internet search engine, has taken the rules of grammar a step further. As dashed-off e-mails and instant messages become more commonplace, Google is doing its best to encourage clear and effective communication on the Web through proper grammar and spelling.

Its AdWords division, which is responsible for advertisements appearing alongside search results, insists on standard English and correct spelling for any ads placed on site. Google disallows the use of unjustifiable superlatives, such as 'best' or 'tastiest', and excessive punctuation, such as multiple exclamation points.

Advertising is known to break grammar and language conventions on purpose, like 'Got Milk' or 'Think Different'. But Google maintains a living style guide that evolves over time, keeping track of pop culture references and weeding out anything that comes across as confusing.

The division's director insists on the editorial guidelines to ensure clear, effective, and to-the-point communication to its viewers. So to those who say, " Grammar, schmammar - this is advertising."

Google might suggest, Schmammar is not a word. Try ' forget grammar instead'.

And this is the reasons why Google keep this thing seriously, emphasize the usage of grammar.

For the communication purpose as well as for those who are going to sit for an interview, this is important to ensure people can use English correctly and effectively.